Do you enjoy playing tennis regularly? Are you interested in finding a way to enhance your serve, adding 10 to 15 miles per hour to it while consistently hitting it where you want to?
If your answer to both questions is yes, then this new product will surely get your attention. Adding to that, what would you think if I told you that you can achieve those results practically overnight?
A serve is the only shot where a tennis player is in total control, and the chance to hit the opponent with service winners and aces in such opportunities shouldn't be wasted.
The more points you can obtain this way, the harder it will be to beat you. In the end, to be successful in tennis, you need to have an effective serve, hitting the ball hard but also with great accuracy.
Who Is the Ideal Candidate for the Product?
Truth to be told, a serve is arguably the most difficult shot to learn, since there are so many moving parts of the body that must act together, and the inability to hit consistent serves can become quickly frustrating to many players, from amateurs to professionals. Usually, improving the situation gradually over time involves a lot of trial and error.
On the other hand, few players work on the second serve at all, since it is often perceived as less important than the first one.
However, the second serve is one of the fundamentals of the game of tennis, and its execution is what separates the professional from the club player.
If you have a good second serve, you can count on it to hold all your service games, and in the end, that accounts for half the battle, won right there.
What is the Product?
Up until now, tennis has been slower than other sports in terms of embracing technology as a teaching aid. Even today, most players start learning how to play in the same way that they did 30 years ago.
However, slowly but surely, that situation is starting to change. Enter the serve killer analysis tool, a brainchild of Pat Rafter and his fellow coach, Will Hamilton.
Who is the Creator?
Rafter is a former World Number One tennis player. In 1998, he became the back to back winner of the US Open, and the first player in the modern era to win that tournament, Montreal/Toronto and Cincinnati in the same year.
At Wimbledon, he reached consecutive finals in 2000 and 2001. Known for his serve-and-volley style, he retired in 2002, was inducted into the International Tennis Hall of Fame in 2006, and is the Davis Cup captain for the Australian national team since 2010.
How Does It Work?
Through their combined years of experience playing and teaching tennis, Rafter and Hamilton have identified what they call “serve killers,” different movements that players inadvertently make while servicing, actually killing their finesse and making it difficult for them to hit good serves in a consistent way.
Most tennis players think that the secret to having a dominant serve is making it faster. “When Pat was ranked Number One in the world, you know, he didn't have the most powerful serve on the sport,” remembers Hamilton. “He's a big guy and he had good velocity, but it was way below the fastest guys on tour.”
While speed is important, what many players don't realize is that the key, the real secret, is finesse: having the pinpoint accuracy and wicked ball movement to target your opponent's weak spots, in order to keep him off-balance and guessing, struggling to return your serve decently.
What is Included in the Program?
The good news for all those players is that Rafter and Hamilton have been working together on a streamlined survey tool that can determine what your specific serve killer is, and now you can take advantage of it online.
As a user, all you need to do is answer a few simple questions, which will only take around 30 seconds. Their analysis tool will then use analytical algorithms to be able to instantly determine what your particular serve killer is, but more importantly, it will show you a video explaining the specific fix you need to put into practice in order to avoid it.
“We've identified seven serve killers, and any single one of them can kill your serve, but here's the thing: virtually every single player from the rank, beginner up to the seasoned pro, suffers from one of these circulars,” added Hamilton. Sometimes you can be told that you're doing something wrong, but until you actually notice how often you do it, you won't do anything about it.
In that situation, this new survey-based analysis technique may be a good way to help you ace your game.
While those killer moves can destroy your serve, once you eliminate them you should be able to add 5, 10, or even 15 miles an hour to your final speed with little effort.
But more importantly, you'll achieve what really matters: serving with more finesse, increasing spin and laser-targeted placement, and turning your serve into one of the most lethal weapons you will ever possess on the court.
Does The Product Work?
At this point, you might be wondering if all this doesn't sound too good to be true. While online tools may seem to be a direct threat to traditional lessons on the court, many in the industry view it as a complement to, rather than a replacement for personal sessions. However, let's look at the benefits:
- The product is intended to fix your serve, which is indeed a weak point for many players.
- The entire process takes about 30 seconds.
- Their analysis seems to be free of charge, at least for now.
- This is the closest thing you'll ever get to having a former World Number One give you advice on your technique.
Anyway, you shouldn't take my word for it. In the end, tennis is a profoundly individual sport, so you should go ahead and give the serve killer analysis tool a try for yourself, and see if it actually helps you improve your personal style of play.
As long as you're willing to analyze your court moves, and looking to improve on them, this new service created by Rafter and Hamilton should be of great help.